British Library and Target Audience

I looked at the British Library website to get an idea for the kind of font, colour and layout they use in order to design something in keeping with their style.

(Library, 2017)

They use a lot from their logo, keeping it iconic to them and also making easily recognisable as the British Library. The font and layout make it easy to read but I find it a bit too simplistic as its not very memorable but keeps the information easily accessible. By doing this, it keeps the target audience bigger and directing it for the general viewer.

I then looked at existing brochures from the British library. One being the Corporate Members brochure.

           (Library, 2017)

The art present on the front of the brochure creates a theme that’s present throughout the rest of it. The colour scheme stays the same and ties it all together with various other artworks featured. This keeps it clear and cohesive and the formatting makes it easy to read. The target audience is never narrowed and kept as open as possible as the British Library wants to stay as open an as accessible as possible. The alignment separates the paragraphs appropriately with a coloured separation keeping a good proximity and dividing information correctly.

Overall, the British library keeps their information clean and minimal in order to help the reader scan and get as much from it as possible. Using this information, i will be trying to keep my target audience as open as possible, in keeping with the British Library standards. 

References

Library, B., 2017. British Library. [Online]
Available at: http://www.bl.uk/
[Accessed 23 02 2017].